Packaging matters... and no other example quite illustrates the point as well as New York-based artist Justin Gignac's initiative started back in 2001.
To prove his point to a colleague that packaging design is integral to increasing the value of a product, he began an experiment which saw the artist collecting and re-packaging trash found on the streets of New York city into specially designed cubes - each signed and dated by the artist.
8 years down the line, New York City Garbage has sold over 1200 items. The collection also boasts "Special Edition" cubes such as 'New Year’s Eve Times Square 1-1-08', at a price starting merely at $100.
Via - PSFK, NYC Garbage