Monday, February 25, 2008

Innovative Luxury

Agenda Inc. is a global consulting department based in San Francisco and Paris and specialises in innovative luxury strategy. On their very enviable list of clients are premium brands such as Dom Perignon, Louis Vuitton, Lexus and Dior.

Last week, they had a posting which made reference to Fast Company’s recently published annual list of the world’s most innovative companies.

Commenting on the list, AgedaInc stated that apart from Herman Miller and BMW, it seems that “luxury is not yet synonymous with innovation. It is with campaigns like “Kinetic Sculptures” execution that BMW proves its mettle…”

A campaign conceptualised and produced by Ireland/Davenport, now being adopted by BMW elsewhere in the world. We’re exceptionally proud.