Monday, February 18, 2008

Aston Martin is UK’s “Coolest” Brand

The carmaker has come top in the latest study by independent brand research firm Superbrands, which questioned more than 2,000 consumers.

In second place was Apple’s iPod, followed by video website YouTube and Danish hi-fi firm Bang and Olufsen.

Back in March, US giant Ford sold Aston Martin to a UK consortium for £479m.

It seems that the designers at Aston Martin not only design cars for UK's "Coolest" brand, but have reportedly also developed a four-door hybrid sports sedan named ‘Eco-Chic’. It runs on petrol or diesel engines and offers as many as 1000km between refueling. It has a battery pack at the center to bring superior driving dynamics, better stability, maximum protection, and sleek design. It has been reported that this hybrid car can do up to 42km per litre and will be probably in the market in the fourth quarter of 2009 having the price of US$80,000.