Wednesday, February 27, 2008

Branded Entertainment

Food and beverage giant Pepsi has announced it will create America’s largest Ferris wheel in New Jersey. The 87,5 meter tall “Pepsi-Globe” will be incorporated into Meadowlands Xanadu, a unique sports, leisure, shopping and family entertainment destination in East Rutherford.

Pepsi will offer unique interactive experiences during the Pepsi Globe ride, which will last approximately 25 minutes for a full revolution and offer sweeping vistas of the New York skyline and the Hudson River. Groups of up to 20 visitors each will enter 26 glass-enclosed, climate controlled capsules for the ride of a lifetime.

The Pepsi Globe will be green powered year round, with energy obtained through the purchase of wind power credits from a Texas generating plant, and it will be at least partially made from recycled materials.