Wednesday, February 27, 2008

Dress Your Alfa

Alfa Romeo has been in collaboration with Intersection Magazine to promote the Brera.

The campaign was created by ad agency Intersection’s internal creative dept, Traffic, which specialises in collaborations with automotive brands, creating bespoke events, campaigns and concepts, capturing the essence of each client, not to mention exploiting the desirable demographic of Intersection’s readership.

The concept of the promotion is called “Car Covers”. Six to
p designers from around the world are creating a cover for the Brera. The results are to be exhibited world-wide and aim to promote the vehicle, as well as showcasing the individual designers’ talents and styles.

The exhibition is to be unveiled in Paris next week, coinciding with the launch of the Paris Fashion Week.