Being immersed in cutting edge technology must be one of the many perks of attending the TED conference. Being able to drive one of twenty BMW Hydrogen 7’s must be even more special. Helen Walters, the editor of BusinessWeek Innovations gives us her account on how it went.
The cars have been immersed in high-society since birth, it would seem. They were also used to chauffeur stars like Brad Pitt and George Clooney on the launch of Oceans 13 in China.
Here's the Hydrogen 7 ad: