Wednesday, February 20, 2008

Celebrating Adi Dassler

Adidas has launched a beautiful stop-frame animated campaign, conceptualised by 180 Amsterdam. The epic spot portrays Adidas’ founder Adi Dassler in his workshop recreating his 1920s original in a 1:3 scale, which took 30 people an entire month to build. The campaign celebrates Adidas Original’s history and tells the story of the cultural movements in which the brand has been involved since its inception.

The film is close in style to a historical documentary and was crafted for use online. The website also hosts an interactive version of the workshop for users to explore. The site will be developed with more layers, devices and interactive elements appearing as the campaign develops. Click here to learn more.