Wednesday, February 27, 2008

Famous Technophobes

The International Herald Tribune provides a sneak peek into why many of the premium fashion brands have such a poor online marketing presence.

Here are some of their findings:

  • Domenico Dolce never touches a computer
  • Miuccia Prada can’t use Photoshop
  • Paul Smith doesn’t have a cellphone
  • Donatella Versace “doesn’t do the internet”
  • Karl Lagerfeld can’t use an iPod
  • Marc Jacobs' a bit more advanced in that he can use an iPod, but he's still learning to sync it.
  • Yves Carcelle, CEO, Louis Vuitton, answers queries with hand-written notes