Friday, February 29, 2008

Coke Zero's Extreme Advertising

Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people’s tongues.

Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a Google Picasa Album set.

The campaign is backed up by a TV ad featuring talking tongues and walking eyeballs...