Friday, February 29, 2008

Advice to Live By

Marissa Mayer helps run one of the world's most innovative companies by being an amazing talent finder. As Google's vice-president for search products and user experience, she is the last stop before founders Larry Page and Sergey Brin on the way to final approval of any new feature that appears on the Web's most valuable real estate.

She has been said to thrive because she has an “obsessive fastidiousness” in hiring, is a fanatical social networker in management and in day to day life, and is objective in critiquing of new ideas.

FastCompany featured her words of advice on the subject of “innovation”, which not only offers a little glimpse of what it is like to be a Googler, but also how management can get the best out of their staff.

The most interesting point for me was her idea on creativity and constraints. She argues that “creativity loves constraints”. It may seem slightly counter-intuitive at first, but she went on to explain that by making the task a challenge, with set rules, inspired people will always find ways to make it happen. Bending rules to achieve a task is taking the easy way out.