Thursday, February 21, 2008

Advice for Howard Schultz, CEO of Starbucks

Starbucks’ stock fell 42% in 2007, the worst annual performance since the shares were first sold to the public in June 1992 at $17 each. Now that the Chairman Howard Schultz has taken back the reins from ousted CEO James Donald, his first major task is a detailed rescue plan for the brand, which is set to be presented in March.

Businessweek published an article with advice for Howard Schultz from thought-leaders in fields varying from design to technology. To read more, click here.