Monday, February 25, 2008

Does Product Placement Pay?

New York Times has an interesting interactive map showing how movies have fared at the box office between 1986 and 2007, and just how long – or short-lived – the hype was. The income from all the older movies has been adjusted according to inflation, therefore allowing for a fair comparison. The site also has a search function, allowing you to see how well your favourite movie did at the box office and beyond.

Interestingly, Casino Royale, the film with the largest product endorsement deal in the history of movie marketing, seemed to have fared worse than A Night at the Museum, earning only between $100 and $250 million for a much shorter period of time.