For the launch of the new Chanel perfume ‘Eau première,’ the premium brand decided to stage an event at a private Parisian apartment.
Chanel partnered with renowned set, window and interior designer Jean-Marc Gady - who had previously done similar work for brands like Louis Vuitton, Moet & Chandon, as well as Apple - to create an experiential event for guests, an event described by Cool Hunter as a "a 'scenography' tasked with bringing the new fragrance and the heritage of the brand to life."
The apartment was transformed into a set, which guests were encouraged to explore as the event played out. Scentvertising was employed throughout the event, filling the scents of the newly launched fragrance throughout the set. The evening ended with the unveiling of large format photographs of Chanel's iconic "faces" over the years, from Marilyn Monroe through to Nicole Kidman.
Looks like an amazing event, no doubt frequented by a host of VIP's.