Tuesday, September 23, 2008

Portable Retail Space

High-end US clothing retailer Iisli has opened up what PSFK refers to as "something of a pre-fab store" in Manhattan.

The retail outpost, which has 1,000 square feet of retail space is designed to be taken apart and reconstructed easily in almost any space. The design also incorporates a self-contained lighting system, fitting rooms and clothing racks. Most interestingly, the shop is decorated with furniture from founders Sisi and Nelson Li’s own apartment.

Sisi Li, who is the line’s designer, says "For us, it’s like the modern way to do retail. This way, we can travel with the store and try out different neighborhoods. It’s like we are trying out the relationship before we marry."

In an era where relationships with consumers is of the utmost importance for brands, who can blame them for a little bit of polygamy?