Visa has officially gone mobile, having announced a deal with Google and its new Android mobile operating platform to take advantage of new marketing technologies and pioneer mobile payment methods.
AdAge reports that with Android, users will be able to opt into a Visa system to sign up to for direct offers from marketers. Communications are sent directly to their phones, upon which the could click an "Offers" button on his or her phone to see what the latest deal might be. Then, through a "Locator" feature, which uses Google Maps, the customer can find exactly where the nearest retailer offering the deal is located.
In terms of credit card functions on your phone, Visa and partner Nokia said they will begin a trial to allow Visa payment services, including remote and contact-less payments, money transfers and alerts on the next-generation Nokia 6212 Classic, available in the US next month.
With more than 3.3 billion phones in global circulation - far more than Visa's current subscriber base of 1.6 billion cards - the potential for cellphones to take over as potential financial-transaction devices seems like a smart move.