Tuesday, September 23, 2008

The Car For "Only The Brave"

Fashion house Diesel and car brand Fiat have created a new car, based on the Fiat 500.

The Diesel 500 was designed collaboratively by both brands with the intention of making the navigation of cluttered city street a lot easier, and doing it in-style. The Diesel branding is subtly incorporated across the exterior and interior of the car, and Diesel’s famous Mohican ‘Only The Brave’ logo can also be found on the 16” inch alloy wheels and chrome gear shift.

According to Trendhunter, "The Diesel 500 exudes attention to detail and includes many exclusive design modifications that bring attitude and style to the popular Fiat car. The driver and passenger are greeted with the ‘For Successful Living’ claim moulded into the door sill, the tachometer and dials have been redesigned to look similar to Diesel’’s distinctive watches, and even the stitching of the leather and fabric interior recalls details from Diesel’s denim jeans."

The car, priced from $15,000 - €$17,000 will be available in a range of engine configurations, and bronze and black colour options.

There is, however, a limited production run of 10 000, with orders initially made available online. Lucky brand-conscious owners can expect delivery before Christmas this year!