Thursday, September 25, 2008

Virgin Mobile Pops Up In Parktown

Virgin Mobile has opened up a pop-up retail outlet in Parktown. The store is housed in an old shipping container and has been decorated to appeal to the younger target market with a mix of vibrant music, free internet connectivity and coffee courtesy of Lulu.

Fashion items such as t-shirts and trainers are also on sale in the outlet, with the proceeds said to go towards charity. Virgin Mobile are also giving successful contract applicants a free pair of Converse trainers. Unfortunately the staff member was unable to provide any meaningful help in advising on the best or most suitable contract offerings, which was rather disappointing.

The store will continue operating from it's current location for the next two-and-a-half weeks, after which the store will move to Rosebank, Maponya Mall and eventually to Cape Town.