Tuesday, September 9, 2008

Ambitious Plans For Manchester City

Manchester City, the 'other' football team in Manchester, was recently subject to a take-over bid from the Abu Dhabi United Group, who reached a deal to buy the club for around £200m last week and on the same day broke the British transfer record when they paid Real Madrid £32.5m for Brazilian footballer Robinho.

Proposing some ambitious plans, which have been outlined in an 83-page document called 'A New Model for Partnership in Football', reveals a strategy that would lead to a significant rebranding and tap into markets as wide-ranging as financial services, fashion, retail, transport, communications and the food industry, leveraging the worldwide popularity of the English Premier League.

The document boldly states that the club should aim "to be the Virgin of Asia and the world".

Some of the ideas include deals with Tata, the Indian car manufacturer, for 'Citycars' and China Mobile for City branded phone cards, a range of new energy drinks by Red Bull called 'City Powered', 'City Energy' and 'City 24/7'.

Others include food outlets under the name 'City Eating' and a range of credit cards dubbed 'Citycard'.

It is unclear whether any of the companies mentioned have been approached by the ruling Al-Nahyan family of Abu Dhabi and Dr Sulaiman al-Fahim, the prominent Middle East businessman fronting the takeover.

Via: BrandRepublic