Monday, September 8, 2008
BMW's Transparent Speed
BMW’s latest Art Car exhibition, called Transparent Speed, is currently on show in Tokyo.
The artwork, designed by Japanese artist Jun Aoki features his interpretation on the visualization of speed.
Aoki wanted visitors to not only visualise movement, but physically feel movement, while at the same time seeing the artistic displays.
To accomplish this, the artist hung 10,000 clear plastic pipes of varying lengths from the ceiling providing a tangible presence for the air in the room. The end result bears a strong resemblance to the images produced by aerodynamicists while studying airflow.
Have a look at the Wallpaper for more information and some amazing visuals.
Labels:
aesthetics,
art,
branding,
innovative media,
inspiration,
marketing,
motoring