Monday, September 29, 2008

Aston Martin's Still UK's Coolest Brand

Aston Martin has beaten Apple's iPhone to be crowned the coolest brand for 2008/09 in the annual UK Coolbrands survey, the carmaker's third title in as many years.

Helped by the renaissance of the James Bond franchise and the anticipated release of 'Quantum of Solace', Aston Martin remained the coolest, most stylish brand in the eyes of the Coolbrands council and over 2,500 voters.

Thousands of brands were shortlisted to a list of 1,100 for this year's survey before a Coolbrands council and 2,500 members of the public rated the brands on style, innovation, originality, authenticity and desirability.

The Coolbrands survey is also divided into series of sub-categories including media and online media.

Fashion magazine Vogue was named the coolest media brand for 2008/09, followed by Vanity Fair. YouTube, Google and Facebook make up the top three coolest online media brands.