Monday, October 6, 2008

Lower Insurance Premiums By Gaming

An insurance company call Allstate has begun making use of a rather different sort of method in order to determine clients and potential clients' insurance premiums.

The company launched an es online video game tests to identify safe older drivers. The program named InSight uses simple games that measure brain fitness. Allstate is hoping that gaming proficiency will indicate aptitude with the same skills in real life. One of the games, Jewel Diver: Divided Attention tests subjects ability to track multiple objects at a time. The InSight program plans to offer insurance discounts to drivers over 50 who successfully pass the online tests.

Seeing as various forms of video games have been utilised for decades by the likes of the military and the aviation industry, the latest effort by Allstate comes as little surprise.