Monday, October 6, 2008

A Real Gaming Car

Citroen merged the real and virtual worlds at the Paris auto show last week when they unveiled their latest creation.

The "GTbyCITROËN" sportscar was the result of a partnership between the French auto manufacturer and Polyphony Digital Inc, the creators of the popular Gran Turismo series.

The exterior design of the car is a modern look at a racing coupe. The concept uses sharp body lines and dynamic shapes to communicate performance and speed. In the game version the car is powered by a zero emission fuel cell and electric drivetrain. There’s however, any further information on how the real prototype will be powered or whether it runs at all.

A great example of a brand willing to take a risk in further developing their name and reputation by embracing the gaming world and testing out how to potentially integrate it into product development.

For the official press release and more photos, please click here.

Via:PSFK, Jalopnik