Friday, October 10, 2008

Best Buy Listens

US consumer electronic retailers Best Buy has been listening to consumers. Through their latest initiative, known as Blue Label, Best Buy will be addressing customer needs in a way that no retailer has done before by providing feedback to manufacturers in order to better product offerings.Best Buy learnt from their customers that they were after more from the feature set on available laptops and went directly to manufacturers to address the issue. Some of the requested details include backlit keyboards, thin and light design and free warranties. Currently, Toshiba and HP Lenovo are on board with the program and both manufacturers have exclusive laptops on sale now at Best Buy.

Financial viability for initiative such as this one must be a deterring factor for many companies, but with Best Buy's footprint and influence, the success of this initiative could lead to a whole new way for manufacturers and product developers to gain inspiration for their designs.

Via: I4U, Best Buy