Monday, August 18, 2008

Truth About Smart

Smart Cars have been around for a while now, and have garnered their fair share of attention and won over many fans since its inception. However, despite the brand's innovative and clever communications in the past, doubts still remain regarding the vehicle's safety and practicality.

In their latest attempt to change perceptions about the brand, as well as showcasing the latest guise of the Smart ForTwo, the UK arm for the brand has recently launched a new, highly interactive and lighthearted microsite, aimed at educating the users in all thing Smart.

The site, called Truth About Smart, truly encapsulates the essence of the brand and presents the information in a highly digestible and fun way. It's definitely worth checking out!