Wednesday, August 20, 2008

Live Positively With Coca-Cola

The Coca-Cola Company has produced sustainable T-shirts for approximately 15 000 athletes, coaches and other officials participating in the Olympic Games in Beijing, as well as for 7 000 athletes and coaches that would take part in Paralympic Games in September.

The aim of the project is to illustrate the idea of the “sustainable fashion” and to urge people to collectively up their efforts to save the planet and its resources – the same way as they become a single whole when dreaming about sporting victories during the Olympics.

These T-shirts are made from a blend of cotton and recycled polyethylene terephthalate (PET), the material widely used for plastic beverage bottles. Wal-Mart have also released a similar line earlier this year.

Via: BrandWeek