Friday, August 29, 2008

Louis Vuitton's Olympic Guides

With thousands of foreigners visiting Beijing for the Olympics earlier this month year, Louis Vuitton, the French luxury fashion brand entered the mobile space with a unique location-based audio guide, available in six languages, to three major cities, Beijing, Shanghai and Hong Kong.

The narratives were provided for by three local actresses and directs visitors by mobile phones in real time through the cities.

The service costs 17 USD for each city in one of the six languages, English, French, Cantonese, Chinese, Korean and Japanese. I can't help wondering whether a free download of the guides would have helped the brand get their name out there a bit more - considering that the type of visitors in Beijing are probably the ones who would fall squarely into LV's target market?