The commentator joked about how the Tiger Woods character was able to pull off the "Jesus Shot" by sinking a shot whilst playing off water. The following is EA Games response.
Although the response clip from EA Games takes a bit of time to get their point across, it's still a great example of how marketers are able to respond and react to consumer input in a constructive and fun way. The clip has been viewed over 260,000 times on YouTube so far.
Via: Brand Republic