Friday, August 22, 2008

Some Marketers ARE Listening To Consumers

A Youtube user, who calls himself Levinator 25, posted a video on YouTube a while ago highlighting, highlighting a glitch in the EA Games Tiger Woods PGA Tour 08 game which allows players to hit shots while standing on water hazards.

The commentator joked about how the Tiger Woods character was able to pull off the "Jesus Shot" by sinking a shot whilst playing off water. The following is EA Games response.

Although the response clip from EA Games takes a bit of time to get their point across, it's still a great example of how marketers are able to respond and react to consumer input in a constructive and fun way. The clip has been viewed over 260,000 times on YouTube so far.

Via: Brand Republic