Stella Artois in Australia has found a novel media channel, thanks to the proliferation of Wi-Fi down under.
The premium beer is now promoting the drink via PSP. All of Stella’s major films, press campaigns, and presentations on the brand’s history were installed on PSP's and distributed as a trade presenter, used for updating and training retailers. The PSP's wifi capabilities also enables changes to be made quickly, keeping the information current.
The PSPs were delivered in hand-stitched black velvet drawstring bags and re-branded with Stella Artois logos. Looks very slick and premium, in keeping with the brand.