Wednesday, August 20, 2008
Brand Looks After Pregnant Ladies
Here’s some more organic goodness.. this time from a French company who has developed a new line of food products for pregnant women.
Luna consists of eight products made with organic ingredients, all aimed at ensuring women get the nutrients they need for a healthy pregnancy.
There are surprisingly few brands that target pregnant women with similar product lines, apart from nutrition bars, and considering how much so many pregnant ladies are willing to sacrifice to ensure that their babies develop healthily, it seems like a pretty captive audience to me. Could it be that it's a segment that marketers have previously never considered?