Tuesday, August 5, 2008

Chemical Brothers' Album Launch With Google Earth

The British group Chemical Brothers have challenged fans to produce a short film or photography based on the theme 'Midnight Madness' that will become part of a music video to accompany the single of the same name.

Joining forces with Google and the search-giant's Google Earth application for this user-generated content promotion for their "best of" album, the winning participants wull have their work edited by producers Nexus, as well as having their entry made into a music video and premiered on The Chemical Brothers website and YouTube as an exclusive in the same week 'Midnight Madness' is released, August 18. Entrants will upload their work onto Google Earth via The Chemical Brothers' website, where they can tag its exact location.

The work can be submitted as a film that is anywhere from 2 to 20 seconds long, which is inspired by the midnight theme and related to a specific point of origin.

Given that not all of their fans will be budding filmmakers, The Chemical Brothers are also allowing fans to tag and then launch their favourite track from their location on Google Earth.

This will enable anyone using Google Earth to click on a location and discover which Chemical Brothers' track a fan has chosen as their favourite.

Via: BrandRepublic