Your Choice Of A Bicycle Or A Car

A Volvo dealership in England came up with a simple solution to cut costs and show that they are paying constant attention to their clientele and the environment - aspects that are so important to the cause of brand-building during this time of global economic hardship.

When they began noticing a lot of customers dropping off their cars for services chose to bring their own bicycle instead of utilising the dealer's loan car services, it was decided that the dealership would instead offer clients the choice of either a loaner bicycle or a traditional loan car when they drop their Volvo off for service.

“It’s cheaper from a supply and insurance point of view but it’s also cheaper for customers as there is no need to fill a bicycle up with petrol and there is also the convenience factor”, according to Managing Director Clive Brook.

Via - All World Cars