According to Rose, users will simply make use of their regular TV remote to accesses the Web via a wireless or broadband connection. Four widgets are currently available, for Yahoo's news, weather, finance, and Flickr photo-sharing services. Future partners Yahoo and the various TV set makers aiming to sign them up include MySpace, Netflix, Amazon.com, Joost, and Twitter.
Content appears in a sidebar to the left side of the screen, with regular programming playing underneath (a full-screen option is also available.) The menu has been described as intuitive and easy to manage, given the primitive functionality offered by the remote.While there are still many issues to be ironed out between the sponsors and manufacturers, the web-enabled TV initiative has been long overdue and offers plenty of potential for manufacturing brands as well as for advertising.
Via - BusinessWeek