The new MINI has commanded attention all over the world with its revolutionary styling, excellent handling and great ergonomics for such a small car. All of which probably sounds familiar to loyal MINI drivers who would remember the debut of the original MINI in 1959. The iconic MINI brand turns 50 this year and continues to capture the pulse of popular culture and social relevance. MINI’s global advertising effectively reflects the value of the brand and has elevated it to the point where it is setting trends worldwide.
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