It seems the initial rumours of IKEA launching a eco-friendly car has been dispelled. Instead, the trendy company is introducing an online car-sharing service in conjuction with Comuto, the French ride-sharing company for 26 IKEA locations in France, which officially launched in France yesterday.
According to Isabelle Cremoux-Mirgalet, a spokeswoman for IKEA France, the program - called IKEA Leko - was a viral marketing campaign. Instead, it is a “service that has all the qualities we have promised on the Web for ‘the car according to Ikea’: a tailored car-sharing online service for all French stores.”
Via - New York Times
