Wednesday, April 8, 2009

The Coupon Comeback

It's clear that the recession has brought back some age-old marketing tactics. Coupon usage seems to have emerged as the incentive of choice for average consumers. According to ComScore, sites offering discount coupons for products have been the second-most-visited category on the internet - behind jobs - for about a year. Coupon sites had 28 million unique visitors in February, up 41% from the year before, when they drew 20 million.

The most popular site, had 6.6 million unique visitors, up 29% from 5 million the year before. came in second, with 5.5 million unique visitors in February. reported a 192% increase in the value of coupons printed from its site in March, compared with a year ago. The total value of the coupons was $57 million.

"Consumers printed a record amount of savings in March, almost tripling the amount printed last year," Coupons CEO Steven R. Boal said in a statement. "Consumers are using digital coupons to save on virtually everything they spend money on, from food to household essentials to entertainment items. We see no slowdown in sight."

Via: AdAge