Nike is fuelling the age old war of the sexes with their latest advertising campaign. The campaign is simply called men vs. women at Nikeplus.com. The basic idea of the challenge is that between March 13 and April 20, Nike will track the kilometers run by men and women through nikeplus.com. The participants are required to enter through nikeplus.com and use the Nike+ system. The Campaign’s print advertisement includes Copy like “one more thing for men to rule” and “ladies first. Men second.” The campaign is an exiting way to promote the Nike brand. All that needs to be said is may the best Man win, or woman.