Wednesday, October 7, 2009

Levi’s: Back To The Future

New York based adverting agency Wielden & Kennedy has created a digital game that aims to link the past with the future. This game blends real and virtual worlds as the player goes on the ultimate treasure hunt across America.

The games narrative revolves around a historic character named Grayson Ozias IV who left message recordings in the 1890’s and the aim of the game is to hunt these messages and can ultimately win the $ 100,000 fortune Ozias buried. This campaign entrenched the heritage of the brand and celebrates the brands roots.