Tuesday, October 13, 2009

30 Years Of Hip Hop And Still On Top

Thirty years after the first mainstream rap song, Rapper’s Delight, hit the US charts, 13 October 2009, Hip Hop has become a dominant culture that has influenced the creation and advancement of many brands. In thirty years this genre of music and culture is a Multi Billion industry and includes: TV Shows, record sales, beverages, films, record sales, endorsements and clothing labels.

50 Cent and Jay Z, prominent hip-hop artist have collectively made $ 180 million in the last twelve months alone. How this brand of music has influenced the world of marketing is particularly interesting, brands like Ciroc Vodka and Patron have been launched on the back of Hip Hop mogul support such as P Diddy.

The culture not only promotes music, but also has been influencing hip-hop culture purchases and brand development for the past thirty years and Counting. "Despite the economy, hip-hop is just as powerful as it's ever been in the endorsement and licensing world," says Ryan Schinman, chief of Platinum Rye.