Thursday, October 15, 2009

Audi's New Car Configurator

Audi has launched an interactive car configurator with Microsoft Surface as the main hardware to run the program.

For the initial launch, Audi will allow multiple users to configure and customise the A4 of their dreams in an immersive 3D environment. Through simple hand gestures or motions, one can virtually alter everything on the car. It'd be interesting to see whether the brand will make use of this latest technology in their dealerships, as opposed to the more traditional brochures.