The UK Financial Times publication will be launching a standalone website targeting the well-heeled on the 3 October 2009, coinciding with the brand's 15th anniversary.
Howtospendit.com will offer advertisers microsite opportunities and has already secured several launch advertisers, the most prominent of which being Rolex. Included in the offering will be regular postings has well as weekly video bulletins highlighting the latest in the world of technology and gadgets.
In an environment where luxury brands are facing increasing cynicism from consumers in their brand messaging, the FT believes that they will meet the advertising requirements to an interested and targeted audience.
We'll wait and see.
Via - Brand Republic