EA Sport's latest football-related communication campaign, called "How Big Can Football Get", aims to bring together football fans from around the world through the power of Twitter.
EA Sports has developed a new application, released on beta which uses data driven by an estimated two million Fifa10 games played each day, encouraging players to share their opinions, passions, and dedication for their team.
Fifa Earth uses data from Twitter, tapping into tweet mentioning keywords or hashtags such as goals, football, soccer and uses geotagging, to show how the world talks about and plays both real and virtual football. The application also aggregates game score from Fif10 matches, creating a live interactive competition. The better a user plays in Fifa10, the higher the team's ranking on Fifa Earth.
Via - Brand Republic