With the recent global recesion, businesses have had to adopt strategies that will enable them to survive this economic downturn. One of the uncharacteristic business behaviors as a result of the recession is businesses are adopting pay-as-you-want schemes. Magazines, restaurants and hotels have led the way, now an advertising agency in the U.K is offering its clients a payment option that allows them to pay what they think the work is worth.
The briefing process begins when client submits a work request form with Agency Nil. Using temporary, freelance staff and recent graduates, the agency gets the work done by the deadline requested. It's then up to the client to decide how much the work is worth. There are standard costs that are agreed on before work commences these include: travel, proprietary research tools and production.