Tuesday, June 30, 2009

Expressing Transparency

Air New Zealand has recently launched a new campaign in oder to highlight the company's policy of transparency. Whereas other airlines have increasingly been adding hidden charges in order to supplement constantly falling revenue, Air New Zealand believes that they have nothing to hide.

The campaign, which includes print and a 45 second TVC, as well as a re-made safety video, have already brought Air New Zealand a lot of attention. The campaign features the Air New Zealand staff carrying out their daily duties in uniforms that has been painted on using body-paint. The usually boring safety instruction video, called the "Bare Essentials of Safety" are also given by employees who are nude except for body paint and strategically placed seat belts and can be viewed on YouTube.

The commercial, "Nothing to Hide" has already been viewed over 2 million times on YouTube since the 6th of May, when it was originally uploaded.