Lexus USA has recently launched the new IS Convertible. Apart from the campaign microsite, which is highly interactive with a lot of interesting content highlighting all of the new car's advancements, the Japanese marquee has also combined online with a lifestyle publication called Urban Daddy - dedicated to "everything you need to know" - in order to fully deliver on the brand's promise to let owners "Live a Little".
The Urban Daddy portal equally interactive and allows users a high level of personalisation, allowing users to find exactly the right solution according to their own entertainment needs.
Once you have chosen your city and what you're looking to do and with whom you'll be partaking in the activities, the site offers various suggestions on where you can go and how to get there.
There's also an iPhone version of the site, allowing those interested to access entertainment and lifestyle information on the go.
Via - Lexus/Live a Little