Tuesday, May 19, 2009

Intern Auction

It's hard work for any organisation to turn a good intern into a valued employee. The time, dedication and monetary outlay during the initial stages can sometimes be considered too exorbitant and unjustified for many corporates, especially in today's world full of economic troubles.

Crispin, Porter + Bogusky has yet again broken new ground with their latest initiative, this time by literally auctioning off their 2009 interns. Instead of increasing their own profit margins, however, the renowned agency is allowing the interns to supplement their income with this talent auction.

"The interns only make minimum wage, so we thought this would be a great way to augment that," Mr. Bogusky said in an e-mail. "They're excited about that."

What the winning bidder can expect to receive is a creative presentation developed by the interns during a three-month period, consisting of strategies, recommended brand positioning and concepts. The conceptual phase will not be implemented and produced by the agency, however.

Currently, the bidding stands at $4250 - a bargain for concepts out of a respected agency!

Via - AdAge