Harley Davidson's latest TVC introduces the company's latest "Ride Free" guarantee. The Guarantee is said to be ideal for riders looking to join the “hog family” and experience the freedom Harley-Davidson promises, but who are also worried about the current financial situation.
For those purchasing a Harley Davidson right now, the company will offer a 100% trade in value over the next 12 months, meaning that consumers will not lose out on any money if he/she decides to upgrade and stay within the Harley Davidson family.
The idea of “Ride Free” cleverly introduces the idea of trading up within the brand from day one, giving riders the opportunity to test drive their new bike for a year before moving on to higher-end models.
Below is the TVC:
For those purchasing a Harley Davidson right now, the company will offer a 100% trade in value over the next 12 months, meaning that consumers will not lose out on any money if he/she decides to upgrade and stay within the Harley Davidson family.
The idea of “Ride Free” cleverly introduces the idea of trading up within the brand from day one, giving riders the opportunity to test drive their new bike for a year before moving on to higher-end models.
Below is the TVC:
