Wednesday, March 18, 2009

Puma L.I.F.T

While most sneakers are made by compression molding EVA and gluing multiple pieces together, Puma's new range of sneakers, called the L.I.F.T. Racer not only uses the injection molding process to reduce the amount of excess materials, it also eliminates the need for glue by stitching its mesh on to complete the upper, creating an all around lighter and greener sneaker.

Puma has launched a fantastic TV spot to heighten awareness for the revolutionary new range:

Below is the print work supporting the TV element:

Via: Notcot