Volvo's latest campaign in the UK, “‘Fight for Your Right to Clean Air”, draws attention to the number of premature UK deaths due to poor air quality linked with fossil fuel combustion (approximately 50,000, according to the campaign).
The automaker, taking some responsibility for those deaths, is currently developing an environmental rating system which they hope to implement for every vehicle on the road. It’s also launched petitions to lobby the government, and developed an iPhone app to help you choose the most emissions-neutral car.
According to some automotive insiders, in a few years, Volvo’s cars will be topping these ratings, and the company is essentially building a framework that it’s going to excel in — in effect, seeding a need.
Via - Facebook