The Best of Both Worlds
Monday, December 13, 2010
Mini's Interactive Vending Machine
Mini's latest communication in Canada features an interactive "vending machine" billboard, which was projected onto the side of a building near Toronto's Air Canada Centre.
Cheeky and fun, the execution does well to not only interact with potential buyers of the car, but does a great job at showcasing the various models that Mini now offers to the public.
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