Heineken has consolidated it's online presence on Facebook and YouTube and aims to use it's fan base of a million or so Facebook users to sell merchandise directly from the social networking site.Over and above Heineken branded clothing and other merchandise, the brand will also encourage users to suggest what the brand should offer, making for a more immersive and collaborative experience
Heineken is current finalising plans to standardise its branding globally, too. Having altered its logo design, including moving the star to above the centre of the word 'Heineken', it is now rolling out standardised bottle and can designs to ensure consistency where ever you might be.
Via - Brand Republic Marketing
